The difficulty with mental health issues is the jargon. There's been a whole drive to deal with the 'stigma' of it, starting with referring to 'mental health' not 'mental health problems' or 'mental ill-health' or whatever. That, to me, sends out a message to people "Beware, people with 'mental health' are touchy about what you say to them."
Then there's the subconscious effect of repeated references to stigma. If you say 'stigma' and 'mental health' together often enough, in people's minds, there's a mental association, to the extent, in my opinion, that there's a subconscious message received that 'mental health' is awful, or it wouldn't be stigmatising to mention it.
It's one of those disasters that any half-decent linguist could have told the campaigners would be counter-productive.
It's like that trend when building new psychiatric units, not to call them hospitals or clinics or health centres, but to give them silly names. I think my favourite is one in Birmingham near where a friend of mine lives. It's called the Zinnia centre. I didn't know until someone told me that that's a flower.
Unless you're the sort of person that spends money on bunches of flowers, the odds are that you've never heard of a zinnia. And in English, most plant names with a z sound at the beginning actually start with x. Oh great, unfamiliar name with unexpected spelling.
Meanwhile, I remember talking with a taxi driver I used to know about taking people to psychiatric units with silly names elsewhere. He say people try to say the name and then just say something like 'the mental hospital', 'the loony bin', 'the psychiatric clinic' or whatever. So fancy names don't reduce 'stigma', they enhance it, encouraging people to feel they've something to hide.
Expletive ridiculous.
Gosh, I'm in full-on ranty mode. I had a difficult day, was briefly cheered up by some local people, but arrived home and burst into tears. I feel knackered.